This social campaign was inspired by the natural reclaiming of urban landscapes. We navigated quiet, overgrown places where people find respite, and opportunities to slow down and unplug.
For all campaign assets, we utilized elements of both the natural and built environments to show this reclaiming of space. Deep rich colors bring some warmth and energy to what can often feel like a chilly season.
art direction, illustration
campaign creative direction, photoshoot, digital extensions
Photography by Nils Ericson.
Styling by Pauline Kim.