Alphabet Workers Union
We were tapped to reinvigorate the Alphabet Workers Union brand by redesiging their logo and website. The result is a reflection of the organization’s mission and purpose – to protect Alphabet and Google workers (full-time, temps, vendors, sub, and independent contractors) through solidarity, democracy, and social and economic justice. The unified brand is represented at every touchpoint of AWU’s organizing work, spreading a message of solidarity and attracting members across the world.
The new website launched in June 2023. Case study coming October 2023.
Team:
Audrey Desler / Creative Director + Designer
Janet Gonzales / UX Designer
Madi Graham / Web+UI Design
Scope:
branding, guidelines, website redesign
t shows up on social
screenshots of website from Figma
We were tapped to reinvigorate the Alphabet Workers Union brand by redesiging their logo and website. The result is a reflection of the organization’s mission and purpose – to protect Alphabet and Google workers (full-time, temps, vendors, sub, and independent contractors) through solidarity, democracy, and social and economic justice. The unified brand is represented at every touchpoint of AWU’s organizing work, spreading a message of solidarity and attracting members across the world.
The new website launched in June 2023. Case study coming October 2023.
Team:
Audrey Desler / Creative Director + Designer
Janet Gonzales / UX Designer
Madi Graham / Web+UI Design
Scope:
branding, guidelines, website redesign
t shows up on social
screenshots of website from Figma
