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THE CITY OF PORTLAND
Identity design


The City of Portland’s government is made up of bureaus that oversee the city’s day-to-day operations. Five of those bureaus provide administrative and support services that keep the city perpetually functioning. This collection of bureaus needed a new identity.

Because of their shared purpose, it was important to make these 5 identities live under one visual system. The mark is a reflection of Portland’s namesake – the city of roses – and each bureau conveys a unique color palette.


Role: logo design

Scope: identity design, brand guidelines, business cards, stationary