Nike Better World was quickly becoming the consumer facing voice of innovation.
The process of learning by doing.
Then failing.
Then doing it different.
It was about disrupting what’s conventional, embracing the unknown, and cultIvating potential.
It was about creating a world we all wanted and want to live in.

The previous brand mark didn’t do that justice. An overhaul was due.


Role: design + layout

Scope: logo redesign, icon design, brand standards