Nike Better World was quickly becoming the consumer facing voice of innovation. The process of learning by doing. Then failing. Then doing it different. It was about disrupting what’s conventional, embracing the unknown, and cultIvating potential. It was about creating a world we all want to live in.
The previous brand mark didn’t do that justice. An overhaul was due.
A set of icons was developed to accompany the branding, and visually represent the pillars of Nike Better World:
- recycled poly
- closed loop manufacturing
- Colordry technology
Role: design, illustration, layout
Scope: identity design, icon design, brand standards, packaging design, mural