The Right Brain Initiative transforms learning for all kids through
creative thinking, innovation, and whole-brain thinking.

Every year they put on a fundraiser called SHIFT.
It showcases experiments in fashion design, in which participants transform discarded materials
and found objects into wearable couture.

I created letters made of materials not typically found in the fashion industry
(like rope, rubber gloves, turf, loofah, beach balls, steel wool, candy wrappers, etc.),
then built these letters into verbs that highlight the magical process of creating.

MAKE - DO - PLAY - IMAGINE


Role: concept, fabrication, design, gifs

Scope: crafted letters, posters, ads, invitations, social assets, gifs










THE PROCESS (L to R):

Making a lowercase "t" using a keyboard found at Goodwill.

Photoshoot time! Styling on-set and dialing in lighting.

Final image after post-production work in Photoshop.