TAKING ACTION IN THE FACE OF INJUSTICE
We were tapped to reinvigorate the Alphabet Workers Union brand by redesigning their logo and website. The result is a reflection of the organization’s mission and purpose – to protect Alphabet and Google workers – full-time, temps, vendors, subs, and independent contractors – through solidarity, democracy, and social and economic justice.
The unified brand is represented at every touchpoint of AWU’s organizing work, spreading a message of solidarity and attracting members across the world.
Alphabet Workers Union
• Creative Strategy
• Visual Identity
• Visual Guidelines/System
• Website Design
Scope
Alphabet is an American multinational technology conglomerate holding company – the world's third-largest technology company by revenue and one of the world's most valuable companies. No biggie. The pressure is on.
Challenges
Audrey Desler / Creative Director + Designer
Janet Gonzales / UX Designer
Madi Graham / Web+UI Design
Team
GOALS
Reflect solidarity through people power.
Visually represent the workers of a global tech search giant.
To unionize all 150,000+ Google and Alphabet workers.
COLLATERAL
Website
Before
After
