outsized impact on the climate crisis
Outlier Projects is a climate philanthropic organization that funds research on nascent ideas that have the potential to positively impact the climate crisis.
They fund research in three key nascent areas:
Carbon removal
Glacial stabilization
Planetary cooling
I created their brand and a simple website to showcase the multitude of grantees their funding helps support.
Outlier Projects
Scope
• Creative Strategy
• Visual Identity
• Visual Guidelines/System
• Website Design
Challenges
Some see planetary cooling (i.e., geoengineering via stratospheric aerosol injection) as “playing god.” The same goes for amending the oceans with minerals to store more carbon. Yet, we are also at a critical point in history where research can help determine climate solutions that are feasible, ethical, and scalable. Our collective survival depends on it.
GOALS
Reflect a brand of the future.
Center the grantees doing the frontline research.
Showcase philanthropy’s ability to make sizeable climate impacts.
