Creative reuse takes over couture fashion.

RACC
Regional Arts & Culture Council

Within the Regional Arts & Culture Council is The Right Brain Initiative, which transforms learning for all kids through creative thinking, innovation, and whole-brain thinking.

Every year they put on a fundraiser called SHIFT. It showcases experiments in fashion design, in which participants transform discarded materials and found objects into wearable couture. 

I created letters made of materials typically discarded – ones that could double as innovative fashion, like rope, rubber gloves, turf, loofah, beach balls, steel wool, candy wrappers, etc. – then built these letters into verbs that highlight the magical process of creating.

Scope

• Crafted letters
• Posters
• Advertisements
• Invitations
• Social assets
• Gifs

GOALS

Showcase the event as fun and innovative for the creative reuse community.

Make creative reuse fun and engaging.

Engage and recruit people to participate in the competition.

The process:

Left:
Making a lowercase "t" using a keyboard found at Goodwill.

Middle:
Photoshoot time! On-set styling and dialing in lighting.

Right:
Final image after post-production work in Photoshop.