rebranding the city’s critical bureaus
City of Portland
Office of Management and Finance
The City of Portland’s government is made up of bureaus that oversee the city’s day-to-day operations. Five of those bureaus provide administrative and support services that keep the city perpetually functioning. This collection of bureaus needed a new identity.
The mark is a reflection of Portland’s namesake – the City of Roses – and each bureau conveys a unique color palette.
• Creative Strategy
• Visual Identity
• Visual Guidelines/System
• Branded Collateral
Scope
Challenges
Because of their shared purpose and mission, I needed to make these 5 bureaus – each with a different function – live under one visual system.
GOALS
Unite 5 critical bureaus.
Connect it to the heart of Portland.
Be a bold mark, deserving of a city.
